Henry W. Ralston began working at Street & Smith in 1898. He rose through the ranks and become Vice-President of the company.
When the public began asking for "that Shadow magazine," after hearing his "spooky" voice on the Detective Story Hour radio program, Ralston quickly appointed editorial director Frank Blackwell to develop a new pulp magazine to feature the mysterious crime fighter, thus protecting "The Shadow's" name and copyright.
From there, Blackwell hired writer Walter B. Gibson who was friends with one of the editors at Street & Smith, Lon Murray. John Nanovic, a newly hired editor, was to helm the new magazine. He began collaborating with Gibson on the stories. The three men; Ralston, Nanovic and Gibson, met together for some thirteen years to plot each of The Shadow's novels.
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